The fast food and retail industries are increasingly entangled in an existential crisis: What happens when the internet gets its hands on a fast food chain?
A new documentary from the filmmakers behind the viral video “I Can’t Get Enough” will examine what happens when a giant corporation is forced to make an unpopular decision, and why its going to happen soon.
“Discord,” a follow-up to a 2015 documentary called “We’re Not Just Eating Meat,” will explore what happens after a company gets its name, logo, and marketing materials leaked to the internet.
The documentary also explores how corporations are constantly changing their business strategies and strategies for new customers, as well as the potential pitfalls of the internet’s new “social media.”
The filmmakers also discuss the rise of new fast food outlets, how fast food is perceived, and the importance of corporate social responsibility.
Watch the trailer for “Discord” above, and be sure to check out the “I can’t get enough” trailer below: